MARKETING
A significant part of our marketing strategy is maximizing the potential of our social media platforms by connecting them with one another. Our social medias have a linktree added to the biography section in our profiles which allow easy accessibility to our site, Instagram, YouTube, and TikTok.
We frequently post on Instagram when a new story is posted on our online site or when a new video is on YouTube which also motivates students to explore our other platforms.
“FUN”-DRAISING & SALES
“Making money is art and working is art and good business is the best art” is a fine quote by Andy Warhol which greatly resonates with our journalism program. To be successful, there is an element of financial success, literacy, and assets. We encourage fundraising and sales through multiple mediums.
The first is on our website. We have a donation section that is interactive and allows our website audience to contribute to our excellent program. To the left is an image of the section when it was first posted.
The next medium is by partnering with local businesses. They can buy and advertisement and sponsor a post or segment which, again, feeds back into our program to make it better.
The final way we fundraise is by selling yearbooks. Our journalism program has a pool of funding that helps both the publication of our yearbooks and the print and online facet to our brand.
A good portion of the student body pre-purchased yearbooks at the beginning of the school year.
But to maximize the money we earn to go back into making quality yearbooks for the student body, we had a task (image above) to look at the spreadsheet of people who did not purchase a yearbook yet (image to the right) and find five people we know to target.
This is an effective use of networking to reach students who may not have been aware or were not interested until now as well as a lucrative opportunity for the journalism program to gain funds which will allow improvements in our program.
AUDIENCE ENGAGEMENT
We pride ourselves on truly reflecting the student body. To keep engagement , it is important we spotlight students to incentive them to keep coming back to our platforms. That’s why we have the “Panther of the Day” and encourage seniors committed to college to have their decision featured.
ANALYTICS
Part of audience engagement is understanding what’s working and what isn’t. We can measure that by analyzing the data we receive from the various sites our platforms are on. We use Instagram insights in particular since that is our main social media outlet and where the majority of our following is. It is also where students go originally before they explore the links to our website and other social medias.
By knowing what times of day posts are best viewed, liked, shared, and followed and recognizing patterns in our following, we are able to choose optimal times for posts and decide what posts are best for our audience.
SALSABIL QADDOURA 